Human resources and marketing are two integral elements of any business. However, contrary to what we often believe after learning these two as different subjects in the management school, HR and marketing don’t have to be exclusive of one another. HR marketing, in easy words, is the process of applying marketing concepts and practices to human resources. The question here is – should you really spend on HR marketing? Here’s a quick overview
The importance of HR marketing
HR departments were traditionally involved in two major jobs – hiring and firing. HR marketing is a comprehensive concept that takes the work of the department to the next level. Here, the focus is on promoting a business as a potential platform for professional growth. Basically, you don’t want to just hire people – you need to get the RIGHT people on board, and at the same time, you would be able to retain them. HR marketing is a comprehensive process, which sets a talent acquisition plan, but also stresses on employer branding. Building the employer brand isn’t the easiest thing, as the top professionals are smart and know what they want. Just like traditional marketing, where you are selling products and services, HR marketing allows you to sell your business a great place to work and progress.
Taking the step forward
If you check https://sept24.com/nos-services-en-marketing-rh/, you will realize that HR marketing starts with extensive research. It involves creating a vision, mission and manifesto, not just to attract talent, but also to retain them. In the process, the focus also shifts to other important things like training, workshops, internal programs, which further assist in aligning individual goals with the business objectives. Today, your employees must feel wanted and the top executives should fit in the culture of the business, and HR marketing focuses on these aspects.
Finding a company for HR marketing
It’s easy to understand why HR marketing isn’t same as marketing a product. Wooing competent professionals is different and often more complex than selling things. It matters because eventually the right people will contribute towards the sales figures. Find a company that understands HR marketing and can offer comprehensive assistance. Check if they have worked for small businesses, and don’t shy away from seeking references. You may also want to check some of the projects or case studies to understand their expertise better.
Check online now to find the best agencies for HR marketing!